Buy.ology : how everything we believe about why we buy is wrong

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Bibliographic Details
Main Author	Lindström, Martin, 1970- (Author)
Format	Book
Language	English
Published	London : Random House Business Books, 2008
Edition	Expand. edt.
Subjects	marketing nakupování > psychologické aspekty spotřebitelské chování > psychologické aspekty sociologie spotřeby marketingový výzkum shopping > psychological aspects consumer behavior > psychological aspects psychological aspects sociology of consumption marketing research studie studies
ISBN	9781847940131
Physical Description	xi, 240 s. ; 20 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/LINDSTROM,M.