Advertising research : theory and practice

• Main Author: Davis, Joel, 1950- (Author)
• Format: Book
• Language: English
• Published: Boston : Prentice Hall, c2012
• Edition: 2nd ed.
• Subjects: reklama a propagace; sociologický výzkum; marketingový výzkum; advertising; sociological research; marketing research; monografie; monographs
• ISBN: 9780132128322 0-13-212832-2
• Physical Description: xxviii, 675 s. : il. ; 24 cm