Product placement : the analysis of a marketing communication instrument

• Main Author: Bueß, Johanna (Author)
• Format: Book
• Language: English
• Published: Hamburg : Diplomica, 2004
• Subjects: marketingová komunikace; marketing; filmy; televizní pořady; média; communication in marketing; films; television programs; media; diplomové práce; master's theses
• ISBN: 9783838680255
• Physical Description: 60 s. : il. ; 27 cm