Product placement : the analysis of a marketing communication instrument

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Bibliographic Details
Main Author Bueß, Johanna (Author)
Format Book
LanguageEnglish
Published Hamburg : Diplomica, 2004
Subjects
marketingová komunikace
marketing
filmy
televizní pořady
média
communication in marketing
films
television programs
media
diplomové práce
master's theses
ISBN9783838680255
Physical Description60 s. : il. ; 27 cm

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Bibliography:Obsahuje bibliografii a bibliografické odkazy
ISBN:9783838680255
Physical Description:60 s. : il. ; 27 cm

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