Advertising, promotion, and other aspects of integrated marketing communications

Saved in:
Bibliographic Details
Main Author Shimp, Terence A., 1944- (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : South-Western Cengage Learning, c2010
Edition8th ed.
Subjects
marketingová komunikace
reklama a propagace
management prodeje
communication in marketing
advertising
sales management
učebnice
textbooks
ISBN9780324593600
0-324-59360-0
Physical Descriptionxx, 668 s. : il. (některé barev.) ; 29 cm

Cover

More Information
Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:9780324593600
0-324-59360-0
Physical Description:xx, 668 s. : il. (některé barev.) ; 29 cm

Similar Items