Services marketing : integrating customer focus across the firm
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
McGraw-Hill,
2009
|
| Edition | 5th ed. |
| Subjects | |
| ISBN | 9780071263931 007-126393-4 |
| Physical Description | xxviii, 708 s. : il. ; 26 cm |
Cover
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| 100 | 1 | |a Zeithaml, Valarie A. |7 utb2011635398 |4 aut | |
| 245 | 1 | 0 | |a Services marketing : |b integrating customer focus across the firm / |c Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 2009 | ||
| 300 | |a xxviii, 708 s. : |b il. ; |c 26 cm | ||
| 500 | |a Předchozí vydání z roku 2006 | ||
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| 650 | 0 | 7 | |a služby |7 ph116190 |2 czenas |
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| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a service industries |2 eczenas |
| 650 | 0 | 9 | |a customer services |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
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| 655 | 9 | |a textbooks (higher) |2 eczenas | |
| 700 | 1 | |a Bitner, Mary Jo |7 utb2011635405 |4 aut | |
| 700 | 1 | |a Gremler, Dwayne D. |7 utb2011635408 |4 aut | |
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