Social media marketing : game theory and the emergence of collaboration

• Main Author: Anderson, Eric (Author)
• Format: Book
• Language: English
• Published: Heidelberg : Springer, 2010
• Subjects: marketing; sociální média; teorie her; internetový marketing; social media; game theory; Internet marketing; monografie; monographs
• ISBN: 9783642132988
• Physical Description: x, 188 s. ; 24 cm