The global brand : how to create and develop lasting brand value in the world market

• Main Author: Hollis, Nigel, 1958- (Author)
• Format: Book
• Language: English
• Published: New York, NY : Palgrave Macmillan, 2008
• Edition: 1st ed.
• Subjects: řízení značky; obchodní značky; mezinárodní marketing; marketingový management; brand management; brand name products; export marketing; marketing management; studie; studies
• ISBN: 9780230606227 0-230-60622-9
• Physical Description: xvii, 254 s. : il. ; 25 cm