Marketing 3.0 : from products to customers to the human spirit

• Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
• Format: Book
• Language: English
• Published: Hoboken : John Wiley & Sons, c2010
• Subjects: marketing; marketing > sociologické aspekty; marketing > kulturní aspekty; marketing > environmentální aspekty; marketing > sociological aspects; marketing > cultural aspects; marketing > environmental aspects; příručky; handbooks, manuals, etc
• ISBN: 9780470598825
• Physical Description: xv, 188 s. : il. ; 24 cm