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061117s2008 xxua f 001 0 eng d |
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|a 9780071458290
|q (váz.)
|z 0-07-145829-8
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|x Řízení a správa podniku
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|a (048.8)
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| 100 |
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|a Stone, Bob,
|d 1918-2007
|7 utb2011623901
|4 aut
|
| 245 |
1 |
0 |
|a Successful direct marketing methods :
|b interactive, database, and customer-based marketing for digital age /
|c Bob Stone, Ron Jacobs
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill Professional ;
|a London :
|b McGraw-Hill [distributor],
|c c2008
|
| 300 |
|
|
|a xxviii, 663 s. :
|b il., grafy ;
|c 25 cm
|
| 500 |
|
|
|a Obsahuje rejstřík
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| 650 |
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|a přímý marketing
|7 ph115992
|2 czenas
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| 650 |
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|a direct marketing
|2 eczenas
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| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
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| 655 |
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9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Jacobs, Ron,
|d 1948-
|7 utb2011623912
|4 aut
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| 910 |
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