Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

• Main Authors: Stone, Bob, 1918-2007 (Author), Jacobs, Ron, 1948- (Author)
• Format: Book
• Language: English
• Published: New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], c2008
• Edition: 8th ed.
• Subjects: přímý marketing; direct marketing; monografie; monographs
• ISBN: 9780071458290 0-07-145829-8
• Physical Description: xxviii, 663 s. : il., grafy ; 25 cm
• Item Description: Obsahuje rejstřík