Description: Marketing communications :

Marketing communications : a brand narrative approach

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Bibliographic Details
Main Authors:	Dahlén, Micael, 1973- (Author), Lange, Fredrik, 1972- (Author), Smith, Terry, 1955- (Author)
Format:	Book
Language:	English
Published:	Hoboken : Chichester : Wiley ; John Wiley [distributor], 2010
Edition:	[1st ed.]
Subjects:	marketingová komunikace obchodní značky communication in marketing brand name products monografie monographs
ISBN:	9780470319925
Physical Description:	xxii, 584 s. : il. ; 25 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780470319925