Marketing communications : a brand narrative approach

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Bibliographic Details
Main Authors Dahlén, Micael, 1973- (Author), Lange, Fredrik, 1972- (Author), Smith, Terry, 1955- (Author)
Format Book
LanguageEnglish
Published Hoboken : Chichester : Wiley ; John Wiley [distributor], 2010
Edition[1st ed.]
Subjects
marketingová komunikace
obchodní značky
communication in marketing
brand name products
monografie
monographs
ISBN9780470319925
Physical Descriptionxxii, 584 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780470319925
Physical Description:xxii, 584 s. : il. ; 25 cm

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