|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
59058 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829143807.0 |
| 008 |
100114s2010 xxka b 001 0 eng d |
| 020 |
|
|
|a 9780199556519
|q (brož.)
|z 0-19-955651-2
|
| 040 |
|
|
|a StDuBDS
|b cze
|c StDuBDS
|d Uk
|d ZLD002
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8:005.21
|2 MRF
|
| 080 |
|
|
|a 658.8:316.77
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Kimmel, Allan J.
|7 utb2011625929
|4 aut
|
| 245 |
1 |
0 |
|a Connecting with consumers :
|b marketing for new marketplace realities /
|c Allan J. Kimmel
|
| 260 |
|
|
|a Oxford :
|b Oxford University Press,
|c c2010
|
| 300 |
|
|
|a xvi, 333 s. :
|b il. ;
|c 25 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KIMMELAJ
|7 0
|8 BOOK
|9 108235
|a UTBZL
|b UTBZL
|c 005
|d 2011-02-22
|l 0
|o 339.138/KIMMEL,A.J.
|p 420010136419
|r 2019-08-26 00:00:00
|v 1144.00
|w 2019-08-26
|x N:nákup;
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KIMMELAJ
|7 0
|8 BOOK
|9 108236
|a UTBZL
|b UTBZL
|c 010
|d 2013-07-19
|l 1
|m 1
|o 339.138/KIMMEL,A.J.
|p 420010149728
|q 2028-12-21
|r 2019-08-26 00:00:00
|v 1152.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 08
|
| 992 |
|
|
|a BK
|b SK
|d 1
|
| 999 |
|
|
|c 59058
|d 59058
|
