Connecting with consumers : marketing for new marketplace realities

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Bibliographic Details
Main Author Kimmel, Allan J. (Author)
Format Book
LanguageEnglish
Published Oxford : Oxford University Press, c2010
Subjects
strategický marketing
marketingová komunikace
strategic marketing
communication in marketing
příručky
handbooks, manuals, etc
ISBN9780199556519 0-19-955651-2
Physical Descriptionxvi, 333 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780199556519 0-19-955651-2
Physical Description:xvi, 333 s. : il. ; 25 cm

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