Description: Connecting with consumers :

Connecting with consumers : marketing for new marketplace realities

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Bibliographic Details
Main Author:	Kimmel, Allan J. (Author)
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, c2010
Subjects:	strategický marketing marketingová komunikace strategic marketing communication in marketing příručky handbooks, manuals, etc
ISBN:	9780199556519 0-19-955651-2
Physical Description:	xvi, 333 s. : il. ; 25 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780199556519 0-19-955651-2