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071211s2008 gw acd 000 0 eng |
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|a 9783540774297
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|x Management. Řízení
|2 Konspekt
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|a (048.8:082)
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|a From customer retention to a holistic stakeholder management system :
|b living a vision /
|c Margit Huber, Susanne O'Gorman [editors]
|
| 260 |
|
|
|a Berlin ;
|a Heidelberg :
|b Springer,
|c 2008
|
| 300 |
|
|
|a xvii, 203 s. :
|b il., grafy, portréty ;
|c 24 cm
|
| 504 |
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|a Obsahuje bibliografické odkazy
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| 650 |
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7 |
|a stakeholders
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| 650 |
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|a řízení vztahů se zákazníky
|7 ph118187
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| 650 |
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9 |
|a stakeholders
|2 eczenas
|
| 650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
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| 655 |
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9 |
|a collective monographs
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| 700 |
1 |
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|a Huber, Margit
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| 700 |
1 |
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|a O'Gorman, Susanne
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