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071211s2008 gw acd 000 0 eng |
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|a 9783540774297
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040 |
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|a DLC
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072 |
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|a 005
|x Management. Řízení
|2 Konspekt
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080 |
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|a 005.331
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|a 005.346
|2 MRF
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080 |
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|a (048.8:082)
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|
245 |
0 |
0 |
|a From customer retention to a holistic stakeholder management system :
|b living a vision /
|c Margit Huber, Susanne O'Gorman [editors]
|
260 |
|
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|a Berlin ;
|a Heidelberg :
|b Springer,
|c 2008
|
300 |
|
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|a xvii, 203 s. :
|b il., grafy, portréty ;
|c 24 cm
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504 |
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|a Obsahuje bibliografické odkazy
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650 |
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|a stakeholders
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|a řízení vztahů se zákazníky
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650 |
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9 |
|a stakeholders
|2 eczenas
|
650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
655 |
|
7 |
|a kolektivní monografie
|7 fd501537
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|
655 |
|
9 |
|a collective monographs
|2 eczenas
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700 |
1 |
|
|a Huber, Margit
|7 utb2011622627
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700 |
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|a O'Gorman, Susanne
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