From customer retention to a holistic stakeholder management system : living a vision

• Main Authors: Huber, Margit (Author), O'Gorman, Susanne (Author)
• Format: Book
• Language: English
• Published: Berlin ; Heidelberg : Springer, 2008
• Subjects: stakeholders; řízení vztahů se zákazníky; customer relationship management; kolektivní monografie; collective monographs
• ISBN: 9783540774297
• Physical Description: xvii, 203 s. : il., grafy, portréty ; 24 cm