Direct and database marketing

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Bibliographic Details
Main Author McCorkell, Graeme, 1934- (Author)
Corporate Author Institute of Direct Marketing
Format Book
LanguageEnglish
Published London : Kogan Page, 1997
Edition1st pub.
Subjects
přímý marketing
databáze
marketingová komunikace
direct marketing
databases
communication in marketing
ISBN0749419601
Physical Description315 s. : il. ; 25 cm

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More Information
Item Description:Publikováno ve spolupráci s Institute of Direct Marketing
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0749419601
Physical Description:315 s. : il. ; 25 cm

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