Description: Direct and database marketing

Direct and database marketing

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Bibliographic Details
Main Author:	McCorkell, Graeme, 1934- (Author)
Corporate Author:	Institute of Direct Marketing
Format:	Book
Language:	English
Published:	London : Kogan Page, 1997
Edition:	1st pub.
Subjects:	přímý marketing databáze marketingová komunikace direct marketing databases communication in marketing
ISBN:	0749419601
Physical Description:	315 s. : il. ; 25 cm

Description
Item Description:	Publikováno ve spolupráci s Institute of Direct Marketing
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	0749419601