Manage for profit, not for market share : a guide to greater profits in highly contested markets

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Bibliographic Details
Main Authors Simon, Hermann, 1947- (Author), Bilstein, Frank F., 1971- (Author), Luby, Frank, 1964- (Author)
Format Book
LanguageEnglish
Published Boston, Mass. : Harvard Business School Press, c2006
Subjects
podnikový management
zisk
strategický management
strategický marketing
industrial management
profit
strategic planning
strategic marketing
případové studie
case studies
Online AccessObsah
ISBN1591395267 978-1-59139-526-3
Physical Description232 s. : il. ; 25 cm

Cover

Table of Contents:
  • Choose profit over market share
  • Learn to compete peacefully
  • Change the way you form your assumptions
  • Use internal data to find profit opportunities
  • Uncover preferences and willingness to pay
  • Optimize your marketing mix to capture the highest additional profit
  • Raise your prices to get the profit you deserve
  • Don't ingratiate yourself with customers
  • Align your incentives to focus on profit
  • Get your market communication under control
  • Epilogue: it's time to cash in your profit opportunities

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