Manage for profit, not for market share : a guide to greater profits in highly contested markets

Saved in:
Bibliographic Details
Main Authors Simon, Hermann, 1947- (Author), Bilstein, Frank F., 1971- (Author), Luby, Frank, 1964- (Author)
Format Book
LanguageEnglish
Published Boston, Mass. : Harvard Business School Press, c2006
Subjects
podnikový management
zisk
strategický management
strategický marketing
industrial management
profit
strategic planning
strategic marketing
případové studie
case studies
Online AccessObsah
ISBN1591395267 978-1-59139-526-3
Physical Description232 s. : il. ; 25 cm

Cover

More Information
Bibliography:Obsahuje bibliografické odkazy (s. 213-219) a rejstřík
ISBN:1591395267 978-1-59139-526-3
Physical Description:232 s. : il. ; 25 cm

Similar Items