Manage for profit, not for market share : a guide to greater profits in highly contested markets

• Main Authors: Simon, Hermann, 1947- (Author), Bilstein, Frank F., 1971- (Author), Luby, Frank, 1964- (Author)
• Format: Book
• Language: English
• Published: Boston, Mass. : Harvard Business School Press, c2006
• Subjects: podnikový management; zisk; strategický management; strategický marketing; industrial management; profit; strategic planning; strategic marketing; případové studie; case studies
• ISBN: 1591395267 978-1-59139-526-3
• Physical Description: 232 s. : il. ; 25 cm