Holdings: How customers think :

How customers think : essential insights into the mind of the market

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Bibliographic Details
Main Author:	Zaltman, Gerald, 1938- (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, c2003
Subjects:	spotřebitelské chování > psychologické aspekty nakupování > psychologické aspekty marketing > psychologické aspekty tvůrčí myšlení consumer behavior > psychological aspects shopping > psychological aspects marketing > psychological aspects creative thinking
ISBN:	1578518261 978-1-57851-826-5
Physical Description:	xxii, 323 s. : il. ; 25 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 22.12.2026 Recall This	Description Location	FaME	Call Number	339.138/ZALTMAN,G.

Status	Description	Location	Call Number
Long term loan - Due : 22.12.2026 Recall This		FaME	339.138/ZALTMAN,G.