How customers think : essential insights into the mind of the market

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Bibliographic Details
Main Author	Zaltman, Gerald, 1938- (Author)
Format	Book
Language	English
Published	Boston, Mass. : Harvard Business School Press, c2003
Subjects	spotřebitelské chování > psychologické aspekty nakupování > psychologické aspekty marketing > psychologické aspekty tvůrčí myšlení consumer behavior > psychological aspects shopping > psychological aspects marketing > psychological aspects creative thinking
ISBN	1578518261 978-1-57851-826-5
Physical Description	xxii, 323 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 01.09.2027	More Information	Location FaME	Call Number 339.138/ZALTMAN,G.