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The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising

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Bibliographic Details
Main Author:	Scott, Walter Dill, 1869-1955 (Author)
Format:	Book
Language:	English
Published:	Boston, Small, Maynard & Company, c1921
Subjects:	psychologie reklamy psychology of advertising
Physical Description:	ix, 437 s. : il. ; 23 cm


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245	1	4	\|a The psychology of advertising in theory and practice : \|b a simple exposition of the principles of psychology in their relation to successful advertising / \|c by Walter Dill Scott
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