|
|
|
|
| LEADER |
00000cam a22000007a 4500 |
| 001 |
58850 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829143719.0 |
| 008 |
770309s1921 xxua b 000 0 eng |
| 035 |
|
|
|a (OCoLC)2788570
|
| 040 |
|
|
|a DLC
|c OKentU
|d OCoLC
|d OBgU
|d DLC
|d ZLD002
|
| 072 |
|
7 |
|a 159.98
|x Aplikovaná psychologie
|2 Konspekt
|9 17
|
| 080 |
|
|
|a 159.98:659.1
|2 MRF
|
| 100 |
1 |
|
|a Scott, Walter Dill,
|d 1869-1955
|7 utb2011620070
|4 aut
|
| 245 |
1 |
4 |
|a The psychology of advertising in theory and practice :
|b a simple exposition of the principles of psychology in their relation to successful advertising /
|c by Walter Dill Scott
|
| 260 |
|
|
|a Boston,
|b Small, Maynard & Company,
|c c1921
|
| 300 |
|
|
|a ix, 437 s. :
|b il. ;
|c 23 cm
|
| 500 |
|
|
|a Popsáno podle kopie díla
|
| 504 |
|
|
|a Obsahuje bibliografii na s. 409-437
|
| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
| 650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 15SCOTTWD
|7 0
|8 BOOK
|9 107974
|a UTBZL
|b UTBZL
|c 005
|d 2011-02-01
|h nekvalitní kopie
|l 1
|o 15/SCOTT,W.D.
|p 420010136184
|r 2019-08-26 00:00:00
|v 895.00
|w 2019-08-26
|x N:nákup, pořevod z FAME Kozák V. 2.8.2012;
|y 01
|
| 992 |
|
|
|a BK
|b SK
|d 1
|
| 999 |
|
|
|c 58850
|d 58850
|
