The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising

• Main Author: Scott, Walter Dill, 1869-1955 (Author)
• Format: Book
• Language: English
• Published: Boston, Small, Maynard & Company, c1921
• Subjects: psychologie reklamy; psychology of advertising
• Physical Description: ix, 437 s. : il. ; 23 cm
• Item Description: Popsáno podle kopie díla