Description: The psychology of advertising in theory and practice :

The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising

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Bibliographic Details
Main Author:	Scott, Walter Dill, 1869-1955 (Author)
Format:	Book
Language:	English
Published:	Boston, Small, Maynard & Company, c1921
Subjects:	psychologie reklamy psychology of advertising
Physical Description:	ix, 437 s. : il. ; 23 cm

Description
Item Description:	Popsáno podle kopie díla
Bibliography:	Obsahuje bibliografii na s. 409-437