Problems in marketing : applying key concepts and techniques

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Bibliographic Details
Main Authors: Moutinho, Luiz, 1949- (Author), Chien, Charles S. (Author)
Format: Book
Language: English
Published: Los Angeles : Sage Publications, 2008
Edition: 2nd ed.
Subjects:
marketing
marketingový management
řešení problémů
marketing management
problem solving
monografie
monographs
ISBN: 9780761971788
Physical Description: xiii, 322 s. : il. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/MOUTINHO,L.
Status
Long term loan – Due : 14.10.2024 		Description

Location
 FaME Call Number 339.138/MOUTINHO,L.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/MOUTINHO,L.
Long term loan - Due : 14.10.2024 FaME 339.138/MOUTINHO,L.

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