Problems in marketing : applying key concepts and techniques

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Bibliographic Details
Main Authors	Moutinho, Luiz, 1949- (Author), Chien, Charles S. (Author)
Format	Book
Language	English
Published	Los Angeles : Sage Publications, 2008
Edition	2nd ed.
Subjects	marketing marketingový management řešení problémů marketing management problem solving monografie monographs
ISBN	9780761971788
Physical Description	xiii, 322 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/MOUTINHO,L.
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/MOUTINHO,L.

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