Strategic marketing for health care organizations : building a customer-driven health system

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Shalowitz, Joel, 1953- (Author), Stevens, Robert J. 1955- (Author)
Format	Book
Language	English
Published	San Francisco : Jossey-Bass, c2008
Edition	1st ed.
Subjects	zdravotnictví > Spojené státy americké lékařská péče > Spojené státy americké marketing health care > United States medical care > United States
Online Access	Obsah Anotace Biografie
ISBN	9780787984960
Physical Description	xx, 556 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/KOTLER,P.