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Strategic integrated marketing communication : theory and practice

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Bibliographic Details
Main Author:	Percy, Larry (Author)
Format:	Book
Language:	English
Published:	Amsterdam ; London : Butterworth-Heinemann, c2008
Subjects:	marketingová komunikace communication in marketing monografie monographs
ISBN:	9780750679800
Physical Description:	xiii, 308 s. : il. ; 25 cm


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245	1	0	\|a Strategic integrated marketing communication : \|b theory and practice / \|c Larry Percy
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