Strategic integrated marketing communication : theory and practice

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Bibliographic Details
Main Author Percy, Larry (Author)
Format Book
LanguageEnglish
Published Amsterdam ; London : Butterworth-Heinemann, c2008
Subjects
marketingová komunikace
communication in marketing
monografie
monographs
ISBN9780750679800
Physical Descriptionxiii, 308 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780750679800
Physical Description:xiii, 308 s. : il. ; 25 cm

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