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|a Hollensen, Svend
|7 vse2007423336
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|a Global marketing :
|b a decision-oriented approach /
|c Svend Hollensen
|
| 250 |
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|a 5th ed.
|
| 260 |
|
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|a Harlow ;
|a New York :
|b Financial Times/Prentice Hall,
|c 2010
|
| 300 |
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|a xliii, 756 s. :
|b il. ;
|c 27 cm
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| 500 |
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|a marketing
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|a strategický marketing
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|a mezinárodní marketing
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| 650 |
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|a marketing
|2 eczenas
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| 650 |
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9 |
|a strategic marketing
|2 eczenas
|
| 650 |
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|a export marketing
|2 eczenas
|
| 655 |
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|a příručky
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|a případové studie
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