Essentials of marketing : a marketing strategy planning approach

• Main Authors: Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill/Irwin, c2010
• Edition: 12th ed.
• Subjects: marketing; strategický marketing; strategic marketing; učebnice; textbooks
• ISBN: 9780073404813 0-07-340481-0
• Physical Description: xxxix, 691 s. : il. (některé barev.) ; 28 cm