A short course in international marketing blunders : mistakes made by companies that should have known better
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Brno :
Tribun EU,
[2009]
|
| Edition | 1st ed. at Tribun EU |
| Series | Librix.eu
Short course in international trade series |
| Subjects | |
| ISBN | 9788073997519 |
| Physical Description | x, 178 s. ; 26 cm |
Cover
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| 245 | 1 | 2 | |a A short course in international marketing blunders : |b mistakes made by companies that should have known better / |c Michael White |
| 246 | 1 | |i Obálkový podnázev: |a Marketing mistakes made by companies that should have know better | |
| 246 | 3 | 0 | |a International marketing blunders |
| 246 | 1 | 8 | |a International marketing blunders - 3rd edition |
| 250 | |a 1st ed. at Tribun EU | ||
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| 300 | |a x, 178 s. ; |c 26 cm | ||
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