A short course in international marketing blunders : mistakes made by companies that should have known better

• Main Author: White, Michael, 1951- (Author)
• Format: Book
• Language: English
• Published: Brno : Tribun EU, [2009]
• Edition: 1st ed. at Tribun EU
• Series: Librix.eu; Short course in international trade series
• Subjects: mezinárodní marketing; export marketing; učebnice; textbooks
• ISBN: 9788073997519
• Physical Description: x, 178 s. ; 26 cm
• Item Description: Terminologický slovník