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|x Řízení a správa podniku
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|a Haig, Matt,
|d 1975-
|7 xx0059194
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|a Brand failures :
|b the truth about the 100 biggest branding mistakes of all time /
|c Matt Haig
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| 260 |
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|a London ;
|a Philadelphia :
|b Kogan Page,
|c 2003
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| 300 |
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|a xii, 260 s. ;
|c 22 cm
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|a Obsahuje bibliografické odkazy a rejstřík
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|a brand name products
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|a brand management
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