Brand failures : the truth about the 100 biggest branding mistakes of all time

• Main Author: Haig, Matt, 1975- (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2003
• Subjects: obchodní značky; řízení značky; brand name products; brand management; monografie; monographs
• ISBN: 0749439270 978-0-7494-4433-4
• Physical Description: xii, 260 s. ; 22 cm