Description: Consumer behavior and culture :

Consumer behavior and culture : consequences for global marketing and advertising

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Bibliographic Details
Main Author:	Mooij, Marieke de, 1943- (Author)
Format:	Book
Language:	English
Published:	London : SAGE, 2011
Edition:	2nd ed.
Subjects:	spotřebitelské chování mezinárodní marketing sociologie spotřeby consumer behavior export marketing sociology of consumption monografie monographs
ISBN:	9781412979900
Physical Description:	xv, 400 s. : il. ; 24 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9781412979900