Description: Strategic brand management :

Strategic brand management : a European perspective

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Bibliographic Details
Main Authors:	Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format:	Book
Language:	English
Published:	Harlow : Financial Times Prentice Hall, c2008
Subjects:	řízení značky strategický management marketingový management brand management strategic planning marketing management monografie monographs
ISBN:	9780273706328
Physical Description:	xxvi, 829 s. : il. ; 25 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780273706328