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|x Ochrana spotřebitele. Chování spotřebitele
|2 Konspekt
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|a Zaltman, Gerald,
|d 1938-
|7 utb2011618130
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1 |
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|a Marketing metaphoria :
|b what deep metaphors reveal about the minds of consumers /
|c Gerald Zaltman, Lindsay H. Zaltman
|
| 260 |
|
|
|a Boston :
|b Harvard Business Press ;
|a London :
|b McGraw-Hill [distributor],
|c c2008
|
| 300 |
|
|
|a xxi, 230 s., [8] s. obr. příl. :
|b il. ;
|c 24 cm
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| 504 |
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|a Obsahuje bibliografické odkazy a rejstřík
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|a spotřebitelské chování
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|a úspěch v podnikání
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|a consumer behavior
|2 eczenas
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| 650 |
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|a success in business
|2 eczenas
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| 655 |
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7 |
|a monografie
|7 fd132842
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| 655 |
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9 |
|a monographs
|2 eczenas
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| 700 |
1 |
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|a Zaltman, Lindsay H.
|7 utb2011618131
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