How to use advertising to build strong brands

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Bibliographic Details
Other Authors Jones, John Philip, 1930- (Editor)
Format Book
LanguageEnglish
Published Thousand Oaks ; London : SAGE, c1999
Subjects
obchodní značky
reklama a propagace
brand name products
advertising
příručky
kolektivní monografie
handbooks, manuals, etc
collective monographs
ISBN0761912436
Physical Description394 s. : il., portréty ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 658/JONES,J.P.

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