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980519s1998 xxua f 001 0 eng |
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1 |
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|a Ries, Al
|7 vse2005290936
|4 aut
|
| 245 |
1 |
4 |
|a The 22 immutable laws of branding :
|b how to build a product or service into a world-class brand /
|c Al Ries and Laura Ries
|
| 246 |
3 |
|
|a Twenty-two immutable laws of branding
|
| 250 |
|
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|a 1st ed.
|
| 260 |
|
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|a New York :
|b HarperBusiness,
|c c1998
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| 300 |
|
|
|a viii, 182 s. :
|b il. ;
|c 22 cm
|
| 500 |
|
|
|a Obsahuje rejstřík
|
| 650 |
0 |
7 |
|a obchodní značky
|7 ph166532
|2 czenas
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| 650 |
0 |
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|a řízení značky
|7 ph205089
|2 czenas
|
| 650 |
0 |
9 |
|a brand name products
|2 eczenas
|
| 650 |
0 |
9 |
|a brand management
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 700 |
1 |
|
|a Ries, Laura
|7 stk2007415809
|4 aut
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| 910 |
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