The 22 immutable laws of branding : how to build a product or service into a world-class brand

• Main Authors: Ries, Al (Author), Ries, Laura (Author)
• Format: Book
• Language: English
• Published: New York : HarperBusiness, c1998
• Edition: 1st ed.
• Subjects: obchodní značky; řízení značky; brand name products; brand management; příručky; handbooks, manuals, etc
• ISBN: 0887309372
• Physical Description: viii, 182 s. : il. ; 22 cm
• Item Description: Obsahuje rejstřík