Formování image jako nástroje marketingového řízení firmy disertační práce = The formation image as a tool of corporate marketing management

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Bibliographic Details
Main Author	Jurášková, Olga (Dissertant)
Other Authors	Pavlů, Dušan, 1976- (Thesis advisor)
Format	Book
Language	Czech
Published	2010
Subjects	marketing marketingový management image organizace marketingový výzkum marketing management corporate image marketing research doktorské disertace higher doctoral dissertations
Online Access	Full text
Physical Description	171 s. : il. ; 25 cm + 1 CD-ROM

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan - deposit	More Information + 1 CD	Location Archive	Call Number K/JURÁŠKOVÁ,O.