|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
56296 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829143044.0 |
| 007 |
ta |
| 008 |
100607s2011 xxuao f 001 0 eng d |
| 020 |
|
|
|a 9780071220606
|q (brož.)
|z 0-07-122060-7
|
| 040 |
|
|
|a ZLD002
|b cze
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 658.8:316.77
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Arens, William F.
|7 xx0025005
|4 aut
|
| 245 |
1 |
0 |
|a Contemporary advertising and integrated marketing communications /
|c William F. Arens, Michael F. Weigold, Christian Arens
|
| 246 |
3 |
0 |
|a Contemporary advertising
|
| 250 |
|
|
|a 13th ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill/Irwin,
|c 2011
|
| 300 |
|
|
|a xl, 774 s. :
|b il. ;
|c 28 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Weigold, Michael F.,
|d 1958-
|7 utb2010579882
|4 aut
|
| 700 |
1 |
|
|a Arens, Christian
|7 utb2010579877
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659ARENSWF
|7 0
|8 BOOK
|9 103328
|a UTBZL
|b UTBZL
|c 005
|d 2010-06-07
|l 0
|o 659/ARENS,W.F.
|p 420010132596
|r 2019-08-26 00:00:00
|v 1694.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 01
|
| 992 |
|
|
|a BK
|b SK
|
| 999 |
|
|
|c 56296
|d 56296
|
