Contemporary advertising and integrated marketing communications

• Main Authors: Arens, William F. (Author), Weigold, Michael F., 1958- (Author), Arens, Christian (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill/Irwin, 2011
• Edition: 13th ed.
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; monografie; monographs
• ISBN: 9780071220606 0-07-122060-7
• Physical Description: xl, 774 s. : il. ; 28 cm