Contemporary advertising and integrated marketing communications

Saved in:
Bibliographic Details
Main Authors Arens, William F. (Author), Weigold, Michael F., 1958- (Author), Arens, Christian (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, 2011
Edition13th ed.
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
monografie
monographs
ISBN9780071220606 0-07-122060-7
Physical Descriptionxl, 774 s. : il. ; 28 cm

Cover

More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780071220606 0-07-122060-7
Physical Description:xl, 774 s. : il. ; 28 cm

Similar Items