Media promotion and marketing for broadcasting, cable, and the Internet

• Other Authors: Eastman, Susan Tyler, 1939- (Editor), Ferguson, Douglas A. (Editor), Klein, Robert A., 1928- (Editor)
• Format: Book
• Language: English
• Published: Amsterdam ; Boston : Elsevier/Focal Press, c2006
• Edition: 5th ed.
• Subjects: reklama a propagace; marketing; masmédia; televizní vysílání; rozhlasové vysílání; kabelová televize; advertising; mass media; television broadcasting; radio broadcasting; cable television
• ISBN: 0240807626; 978-0-240-80762-1
• Physical Description: xiv, 335 s. : il. ; 23 cm
• Item Description: Rev. vyd.: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002