Strategic advertising management

• Main Authors: Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
• Format: Book
• Language: English
• Published: Oxford ; New York : Oxford University Press, 2009
• Edition: 3rd ed.
• Subjects: reklama a propagace; marketingová komunikace; reklamní strategie; advertising; communication in marketing; advertising strategy
• ISBN: 9780199532575
• Physical Description: xviii, 424 s. : il. (některé barev.) ; 25 cm