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070919s2008 xxua b 001 0 eng d |
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|x Řízení a správa podniku
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1 |
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|a Andreasen, Alan R.,
|d 1934-
|7 xx0040864
|4 aut
|
| 245 |
1 |
0 |
|a Strategic marketing for nonprofit organizations /
|c Alan R. Andreasen, Philip Kotler
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a Upper Saddle River ;
|a Harlow :
|b Pearson Prentice Hall,
|c c2008
|
| 300 |
|
|
|a xxii, 504 s. :
|b il. ;
|c 25 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
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|a strategický marketing
|7 ph116292
|2 czenas
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| 650 |
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|a neziskové organizace
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|2 czenas
|
| 650 |
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9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a nonprofit organizations
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
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|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
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