Description: Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Authors:	Andreasen, Alan R., 1934- (Author), Kotler, Philip, 1931- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River ; Harlow : Pearson Prentice Hall, c2008
Edition:	7th ed.
Subjects:	strategický marketing neziskové organizace strategic marketing nonprofit organizations monografie monographs
ISBN:	9780131753723 0-13-175372-X
Physical Description:	xxii, 504 s. : il. ; 25 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780131753723 0-13-175372-X