Marketing for hospitality and tourism

• Main Authors: Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, 2010
• Edition: 5th ed., International ed.
• Subjects: cestovní ruch; marketing destinací; management cestovního ruchu; marketingová komunikace; pohostinství; pohostinská zařízení; marketingový management; marketing cestovního ruchu; tourism; destination marketing; tourism management; communication in marketing; catering trade; catering facilities; marketing management; tourism marketing; případové studie; učebnice; case studies; textbooks
• ISBN: 9780132453134 0-13-245313-4
• Physical Description: xxiii, 683 s. : il. ; 28 cm