Global marketing : foreign entry, local marketing & global management

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Bibliographic Details
Main Author Johansson, Johny K. (Author)
Format Book
LanguageEnglish
Published Boston : McGraw Hill, c2009
Edition5th ed.
SeriesMcGraw-Hill International edition
Subjects
mezinárodní marketing
marketingový management
international marketing
marketing management
učebnice
textbooks
ISBN9780071263627 007-126362-4
Physical Descriptionxix, 662 s. : il. ; 28 cm

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ISBN:9780071263627 007-126362-4
Physical Description:xix, 662 s. : il. ; 28 cm

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