Global marketing : foreign entry, local marketing & global management

Saved in:
Bibliographic Details
Main Author: Johansson, Johny K. (Author)
Format: Book
Language: English
Published: Boston : McGraw Hill, c2009
Edition: 5th ed.
Series: McGraw-Hill International edition
Subjects:
ISBN: 9780071263627 007-126362-4
Physical Description: xix, 662 s. : il. ; 28 cm

Cover

Table of contents

Description
Bibliography: Obsahuje bibliografické odkazy a rejstřík
ISBN: 9780071263627 007-126362-4