Global marketing : foreign entry, local marketing & global management
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston :
McGraw Hill,
c2009
|
Edition: | 5th ed. |
Series: | McGraw-Hill International edition
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Subjects: | |
ISBN: | 9780071263627 007-126362-4 |
Physical Description: | xix, 662 s. : il. ; 28 cm |
Bibliography: | Obsahuje bibliografické odkazy a rejstřík |
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ISBN: | 9780071263627 007-126362-4 |