Značka: od vize k vyšším ziskům

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Bibliographic Details
Main Author	De Chernatony, Leslie, 1953- (Author)
Other Authors	Nevrlá, Eva (Translator)
Format	Book
Language	Czech
Published	Brno : Computer Press, 2009
Edition	Vyd. 1.
Series	Praxe manažera (Computer Press) Business books (Computer Press)
Subjects	obchodní značky řízení značky brand name products brand management příručky handbooks, manuals, etc
ISBN	9788025120071
Physical Description	xiii, 315 s. : il. ; 24 cm

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TOC from ObalkyKnih.cz

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/DE CHERNATONY,L.
Status 30 days	More Information	Location Open access collection	Call Number 005/DE CHERNATONY,L.
Status 30 days	More Information	Location Open access collection	Call Number 005/DE CHERNATONY,L.