Description: Global marketing and advertising :

Global marketing and advertising : understanding cultural paradoxes

Saved in:

Bibliographic Details
Main Author:	Mooij, Marieke de, 1943- (Author)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, c2010
Edition:	3rd ed.
Subjects:	mezinárodní marketing reklama a propagace interkulturní komunikace regionální kultura export marketing advertising intercultural communication regional culture monografie monographs
ISBN:	9781412970419
Physical Description:	xviii, 323 s. : il. ; 26 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9781412970419