Global marketing management

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Bibliographic Details
Main Authors	Kotabe, Masaaki, 1954- (Author), Helsen, Kristiaan (Author)
Format	Book
Language	English
Published	Hoboken, NJ : Wiley, c2008
Edition	4th ed.
Subjects	marketingový management mezinárodní marketing marketing management export marketing
Online Access	Obsah Biografie Vydavatelská anotace
ISBN	9780471755272
Physical Description	xxii, 682 s., 12 s. obr. příl. : il. (některé barev.), barev. mapy ; 28 cm

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Biografie
Vydavatelská anotace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/KOTABE,M.