Veletrhy a výstavy : kultura, komunikace, multimedialita, marketing
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech English |
| Published |
[Praha] :
Professional Publishing,
2009
|
| Edition | 1. vyd. |
| Subjects | |
| ISBN | 9788086946382 |
| Physical Description | 380 s. : il. ; 25 cm |
Cover
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| 100 | 1 | |a Pavlů, Dušan, |d 1948- |7 jk01092177 |4 sut | |
| 245 | 1 | 0 | |a Veletrhy a výstavy : |b kultura, komunikace, multimedialita, marketing / |c Dušan Pavlů |
| 250 | |a 1. vyd. | ||
| 260 | |a [Praha] : |b Professional Publishing, |c 2009 | ||
| 300 | |a 380 s. : |b il. ; |c 25 cm | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 521 | 8 | |a Určeno jako studijní text pro posluchače vysokých škol zaměřených na oblast marketingu, komunikace, masmédií a reklamy | |
| 546 | |a Část. souběžný anglický text, anglické resumé | ||
| 650 | 0 | 7 | |a veletrhy |7 ph127011 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a mediální komunikace |7 ph122737 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a konkurenceschopnost |7 ph121800 |2 czenas |
| 650 | 0 | 9 | |a fairs |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in mass media |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a competitiveness |2 eczenas |
| 655 | 7 | |a učebnice vysokých škol |7 fd133772 |2 czenas | |
| 655 | 9 | |a textbooks (higher) |2 eczenas | |
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